Denim Lab Preview Party

Event Date: 
Thursday, October 17, 2013 - 6:00pm to 8:00pm
Fashion

A denim lab consists of some of the newest and best new denim brands on the market! 

The denim lab is a platform created by the buyers at South Moon Under to have customers experiment with style.  The 2013 denim lab is offering a new roster of vendors that is not only new to the South Moon Under customer but also new to the fashion industry as well! See the list of all participating denim vendors below.

 2013 South Moon Under Denim Lab Roster

 Frame Denim

•                     Founded in 2012, brings together the quality and heritage of denim

•                     Manufactured in LA with the influence of London cut, style, and fit

 

Etienne Marcel

•                     Named for the French merchant whose success came from his incredible sense of innovation

•                     Designers travel the world for inspiration and to discover new methods to create denim that is timeless

•                     60s inspired collection mixes rock-and-roll and ethnic influences, heavily focusing on details

 

Modern Saints

•                     Known for making “smart” denim

•                     Uses advanced knitting technology

•                     Intelligent fits that adapt to your body shape

•                     Jeans that give but don’t stretch

 

BLK DNM

•                     Founded by Johan Lindenberg, the former creative force behind Diesel

•                     Instant wardrobe favorites with timeless appeal

•                     Slim cut

•                     Mild indulgence, no frills

 

3x1

•                     Created with the world’s finest denim, materials and sewing construction

•                     Each pair is made with hand-painted enamel buttons

•                     Constructed with channel seaming for a slimmer silhouette

 

D-ID

•                     Newest denim brand to hit the market

•                     Basic fits – details are anything but

•                     A revival of the 90s grunge era

•                     Made from high quality Japanese and Italian fabric