Marriott Marquis Washington, DC
In its journey to explore the future of travel, Marriott Hotels is taking an unprecedented leap into virtual reality by teleporting travelers to the beaches of Hawaii and downtown London!
The brand partnered with Academy Award-winning Framestore to create Marriott Hotel’s virtual travel experience, giving consumers a fully immersive, 4-D sensory experience based in Oculus Rift technology. Now, travel enthusiasts can see, hear and feel what it’s like to be in destinations halfway across the globe and at Marriott Hotels of the future – all within its traveling teleporter coming to Washington DC's Marriott Marquis October 2-5, from 1pm-9pm, daily. (See video!)
The groundbreaking program is anchored by the Marriott Hotels virtual travel experience Teleporter – a phone booth-like structure that takes cues from iconic science fiction books and movies. The Teleporter features the Oculus Rift DK2 virtual reality headset, wireless headphones and suite of onboard 4-D sensory elements.
To learn more and see a behind-the-scenes video of the making of the virtual reality travel experience, go to TravelBrilliantly.com/our-
During the Marriott Virtual Travel Experience, guests enter the Teleporter, where they will put on virtual reality headsets and headphones to be completely immersed in a virtual world. From there, they will visit a virtual version of a new Marriott Greatroom lobby, and then virtually travel to a black sand beach in Maui, Hawaii and to the top of a skyscraper in downtown London, England. While “traveling,” 4-D elements kick in – the feeling of the warm sun on your skin, breeze in your hair, rumble of waves under foot and ocean spray in your face – to make the experience feel extremely lifelike. Since the launch of Marriott Hotels’ transformational journey with its Travel Brilliantly campaign in June 2013 – Marriott Hotels has been engaging guests, experts and influencers to join with the brand in co-creating the future state of travel by asking “How can we make travel more brilliant?” The results are tangible with innovations including the brand’s new stylish, modern Greatroom lobbies, mobile check-in and checkout from anywhere, a mobile app for chatting between guests and property hosts, a healthy vending machine with fresh food on demand and digital power sources to juice up devices. Marriott is also co-creating with unexpected partners like the MIT Mobile Experience Lab. Marriott and MIT students – future travelers – co-created Six Degrees to reinvent the hotel lobby as a social hub, using a mobile app to connect people with similar backgrounds and interests.