THE ECONOMIST BRINGS ITS FEEDING THE FUTURE CAMPAIGN TO WASHINGTON DC, FEATURING THE BEYOND BURGER
Consumer engagement program brings to life The Economist’s mind-stretching journalism and highlights the benefits of sustainable meat production
WHO: The Economist, a leading source of analysis on international business and world affairs, will unveil its consumer engagement program, “Fast Forward Food,” in Washington, D.C. on November 1st, as part of its Feeding the Future campaign featuring The Beyond Burger. The campaign is based on a report entitled “I Can’t Believe It’s Not Beef” from 1843, sister publication to The Economist, and aims to highlight the alternative protein market, as well as the impact of consuming meat regularly.
WHAT: An Economist-branded food truck will take to the streets of Washington, D.C. offering samples of the meat-free Beyond Burger. While they look and taste like beef, this alternative offers 20g of plant-based protein and unlike many plant-based burgers, The Beyond Burger contains no soy, gluten or GMO ingredients, and is the perfect option for meat lovers who want to lessen their carbon footprint, and reduce their intake of red meat at the same time. Consumers who participate in the program will have an opportunity to subscribe to The Economist at an introductory rate of 12 weeks for $12 and as a special gift can opt to have the publication plant a tree on their behalf.
DETAILS: Launching at CityCenterDC on Wednesday, November 1st..
MORE: The Feeding the Future campaign is a part of The Economist’s live content marketing program that aims to attract new readers through creative and provocative experiences. The program, created in collaboration with partner Sense New York (a brand experience agency specializing in real world thinking), aims to educate the public on the facts surrounding their food waste and food production.
About The Economist (www.economist.com):
With a growing global circulation and a reputation for insightful analysis and perspective on every aspect of world events, The Economist is one of the most widely recognized and well-read current affairs publications. The paper covers politics, business, science and technology, and books and arts, concluding each week with the obituary. In addition to the web-only content such as blogs, debates and audio/video programs available on the website, The Economist is available to download for reading on Android, Blackberry PlayBook, iPhone or iPad devices. The Economist Espresso, our daily briefing smartphone app, is also available for download via iTunes App Store or Google Play.
About Sense New York:
Sense is an experiential marketing agency that creates authentic connections with consumers in the real world. As a response to media fragmentation, ad blocking and consumer cynicism, Sense has developed an approach that breaks through the clutter, reaching people at the optimum points for relevance and receptivity. The agency manages brand campaigns from strategy through evaluation for clients such as The Economist, Coca Cola, Mars, Molson Coors, Weight Watchers, Timberland, Sky and many others. It has offices in New York and London.