Written by Jamie
March 5, 2018
Bethesda residents and commuters passing the historic downtown Bethesda Post Office are getting quite the surprise these days! In the 1930s historic landmark now resides Truebody, a new state of the art fitness facility that opened in late February! Truebody culminates a two-year renovation and incredible transformation of the iconic Post Office into a 15,000 square foot club that blends historic construction with modern architecture and advanced technology.
Marketing Manager Tami Mensh provided a tour of the Trubody facility, which includes eight studios featuring over 25 different fitness classes including yoga, barre, indoor cycling, strength, circuit and small group and personal. The club also offers unique outdoor spaces with rooftop yoga, a terrace with a fire pit, a courtyard for outdoor classes, and a super zen meditation labyrinth.
The Truebody team is led by General Manager (GM) and Chief Fitness Officer (CFO) Robert Sherman, a pioneer in the fitness industry. In addition to designing the Truebody methodology with co-founder Alain Cohen, Sherman will be teaching classes. Sherman stated, “I wanted to create a facility with a balanced, progressive and well-rounded approach to fitness so you can learn how to move better and feel better, whether you are new to exercise or a high-performance athlete. We create personalized experiences, and we provide support and stay connected with you every step of the way.”
Co-founders and fitness enthusiasts, Alain Cohen and Marc Cohen were inspired to build Truebody to address a gap they observed in the fitness industry. They explained that the current fitness landscape is dotted with small studios offering a single discipline and mega clubs with a checklist that includes everything, but without a focus on personalized service, or the feel of a community. “If you want a complete, balanced, and sustainable approach to fitness,” stated Alain Cohen, “both of these extremes require you to put together your own program and then motivate yourself to stick with it. Unless you are a fitness expert, have lots of spare time, and are an outlier in terms of self-motivation, this is an unrealistic challenge. Statistics show that these approaches just don’t work well and don’t last for most people. In addition, they are simply not cost-effective”